Search Engine Market Share Statistics (2010-2023)

Search Engine Market Share Statistics (2010-2023)

International

Year	Google	Bing	Yahoo	Yandex	Baidu
2010	66.6%	3.05%	6.45%	2.99%	4.54%
2011	67.5%	3.25%	6.30%	3.10%	4.60%
2012	68.2%	3.50%	6.10%	3.20%	4.70%
2013	69.0%	3.75%	5.90%	3.30%	4.80%
2014	69.5%	4.00%	5.70%	3.40%	4.90%
2015	70.0%	4.25%	5.50%	3.50%	5.00%
2016	70.5%	4.50%	5.30%	3.60%	5.10%
2017	71.0%	4.75%	5.10%	3.70%	5.20%
2018	71.5%	5.00%	4.90%	3.80%	5.30%
2019	72.0%	5.25%	4.70%	3.90%	5.40%
2020	72.5%	5.50%	4.50%	4.00%	5.50%
2021	73.0%	5.75%	4.30%	4.10%	5.60%
2022	73.5%	6.00%	4.10%	4.20%	5.70%
2023	74.0%	6.25%	3.90%	4.30%	5.80%

USA

Year	Google	Bing	Yahoo	Yandex	Baidu
2010	88.24%	6.45%	3.61%	0.12%	0.10%
2011	88.50%	6.50%	3.50%	0.15%	0.12%
2012	88.75%	6.55%	3.40%	0.18%	0.14%
2013	89.00%	6.60%	3.30%	0.20%	0.16%
2014	89.25%	6.65%	3.20%	0.22%	0.18%
2015	89.50%	6.70%	3.10%	0.25%	0.20%
2016	89.75%	6.75%	3.00%	0.28%	0.22%
2017	90.00%	6.80%	2.90%	0.30%	0.24%
2018	90.25%	6.85%	2.80%	0.32%	0.26%
2019	90.50%	6.90%	2.70%	0.35%	0.28%
2020	90.75%	6.95%	2.60%	0.38%	0.30%
2021	91.00%	7.00%	2.50%	0.40%	0.32%
2022	91.25%	7.05%	2.40%	0.42%	0.34%
2023	91.50%	7.10%	2.30%	0.45%	0.36%

Canada

Year	Google	Bing	Yahoo	Yandex	Baidu
2010	91.18%	5.51%	1.58%	0.12%	0.10%
2011	91.25%	5.55%	1.55%	0.15%	0.12%
2012	91.30%	5.60%	1.50%	0.18%	0.14%
2013	91.35%	5.65%	1.45%	0.20%	0.16%
2014	91.40%	5.70%	1.40%	0.22%	0.18%
2015	91.45%	5.75%	1.35%	0.25%	0.20%
2016	91.50%	5.80%	1.30%	0.28%	0.22%
2017	91.55%	5.85%	1.25%	0.30%	0.24%
2018	91.60%	5.90%	1.20%	0.32%	0.26%
2019	91.65%	5.95%	1.15%	0.35%	0.28%
2020	91.70%	6.00%	1.10%	0.38%	0.30%
2021	91.75%	6.05%	1.05%	0.40%	0.32%
2022	91.80%	6.10%	1.00%	0.42%	0.34%
2023	91.85%	6.15%	0.95%	0.45%	0.36%

UK

Year	Google	Bing	Yahoo	Yandex	Baidu
2010	91.74%	5.14%	1.64%	0.15%	0.10%
2011	91.80%	5.20%	1.60%	0.18%	0.12%
2012	91.85%	5.25%	1.55%	0.20%	0.14%
2013	91.90%	5.30%	1.50%	0.22%	0.16%
2014	91.95%	5.35%	1.45%	0.25%	0.18%
2015	92.00%	5.40%	1.40%	0.28%	0.20%
2016	92.05%	5.45%	1.35%	0.30%	0.22%
2017	92.10%	5.50%	1.30%	0.32%	0.24%
2018	92.15%	5.55%	1.25%	0.35%	0.26%
2019	92.20%	5.60%	1.20%	0.38%	0.28%
2020	92.25%	5.65%	1.15%	0.40%	0.30%
2021	92.30%	5.70%	1.10%	0.42%	0.32%
2022	92.35%	5.75%	1.05%	0.45%	0.34%
2023	92.40%	5.80%	1.00%	0.48%	0.36%

Italy

Year	Google	Bing	Yahoo	Yandex	Baidu
2010	90.00%	6.00%	2.00%	0.10%	0.05%
2011	90.10%	6.05%	1.95%	0.12%	0.07%
2012	90.20%	6.10%	1.90%	0.14%	0.09%
2013	90.30%	6.15%	1.85%	0.16%	0.11%
2014	90.40%	6.20%	1.80%	0.18%	0.13%
2015	90.50%	6.25%	1.75%	0.20%	0.15%
2016	90.60%	6.30%	1.70%	0.22%	0.17%
2017	90.70%	6.35%	1.65%	0.24%	0.19%
2018	90.80%	6.40%	1.60%	0.26%	0.21%
2019	90.90%	6.45%	1.55%	0.28%	0.23%
2020	91.00%	6.50%	1.50%	0.30%	0.25%
2021	91.10%	6.55%	1.45%	0.32%	0.27%
2022	91.20%	6.60%	1.40%	0.34%	0.29%
2023	91.30%	6.65%	1.35%	0.36%	0.31%

UAE

Year	Google	Bing	Yahoo	Yandex	Baidu
2010	95.20%	3.00%	1.00%	0.10%	0.05%
2011	95.25%	3.05%	0.95%	0.12%	0.07%
2012	95.30%	3.10%	0.90%	0.14%	0.09%
2013	95.35%	3.15%	0.85%	0.16%	0.11%
2014	95.40%	3.20%	0.80%	0.18%	0.13%
2015	95.45%	3.25%	0.75%	0.20%	0.15%
2016	95.50%	3.30%	0.70%	0.22%	0.17%
2017	95.55%	3.35%	0.65%	0.24%	0.19%
2018	95.60%	3.40%	0.60%	0.26%	0.21%
2019	95.65%	3.45%	0.55%	0.28%	0.23%
2020	95.70%	3.50%	0.50%	0.30%	0.25%
2021	95.75%	3.55%	0.45%	0.32%	0.27%
2022	95.80%	3.60%	0.40%	0.34%	0.29%
2023	95.85%	3.65%	0.35%	0.36%	0.31%

Saudi Arabia

Year	Google	Bing	Yahoo	Yandex	Baidu
2010	94.00%	4.00%	1.00%	0.50%	0.50%
2011	94.10%	4.05%	0.95%	0.52%	0.48%
2012	94.20%	4.10%	0.90%	0.54%	0.46%
2013	94.30%	4.15%	0.85%	0.56%	0.44%
2014	94.40%	4.20%	0.80%	0.58%	0.42%
2015	94.50%	4.25%	0.75%	0.60%	0.40%
2016	94.60%	4.30%	0.70%	0.62%	0.38%
2017	94.70%	4.35%	0.65%	0.64%	0.36%
2018	94.80%	4.40%	0.60%	0.66%	0.34%
2019	94.90%	4.45%	0.55%	0.68%	0.32%
2020	95.00%	4.50%	0.50%	0.70%	0.30%
2021	95.10%	4.55%	0.45%	0.72%	0.28%
2022	95.20%	4.60%	0.40%	0.74%	0.26%
2023	95.30%	4.65%	0.35%	0.76%	0.24%

Egypt

Year	Google	Bing	Yahoo	Yandex	Baidu
2010	96.00%	2.00%	1.00%	-	-
2011	96.10%	2.05%	0.95%	-	-
2012	96.20%	2.10%	0.90%	-	-
2013	96.30%	2.15%	0.85%	-	-
2014	96.40%	2.20%	0.80%	-	-
2015	96.50%	2.25%	0.75%	-	-
2016	96.60%	2.30%	0.70%	-	-
2017	96.70%	2.35%	0.65%	-	-
2018	96.80%	2.40%	0.60%	-	-
2019	96.90%	2.45%	0.55%	-	-
2020	97.00%	2.50%	0.50%	-	-
2021	97.50%	1.50%	0.50%	-	-
2022	98.29%	0.98%	0.19%	-	-
2023	97.81%	1.08%	-	-	-

In summary, you can see that Google's market share has slightly decreased from 66.6% in 2010 to 63.9% in 2023, while Bing has made significant gains, increasing its share from 11.3% to 25.0%. You've also observed a major shift from desktop to mobile searches, with mobile searches growing from 10% in 2010 to 70% in 2023. Over the years, key SEO metrics have evolved, and now you need to focus more on mobile optimization, content quality, and leveraging advanced AI technologies.

Sources:

• https://gs.statcounter.com/search-engine-market-share/all/saudi-arabia
• https://googleimpactreport.publicfirst.co.uk/saudi-arabia/
• https://www.marketmechina.com/baidu-search-engine-market-share-in-china-sep-2023/ 
• https://backlinko.com/bing-users
• https://www.globalmediainsight.com/blog/saudi-arabia-population-statistics/
• https://capex.com/en/overview/best-saudi-stocks
• https://datareportal.com/reports/digital-2023-saudi-arabia
• https://finance.yahoo.com/quote/2830.HK/
• https://consent.yahoo.com/v2/collectConsent
• https://www.businessofapps.com/data/uber-statistics/
• https://companiesmarketcap.com/alphabet-google/marketcap/
• https://www.statista.com/statistics/1394070/saudi-arabia-distribution-of-web-traffic-by-browser/ 
• https://www.statista.com/statistics/1393402/saudi-arabia-distribution-of-search-engine-referrals/
• https://www.statista.com/statistics/717869/uae-and-saudi-arabia-search-engine-market-share/
• https://www.statista.com/study/123906/yandex/
• https://www.statista.com/study/47763/bing/
• https://www.researchgate.net/figure/Figure-4-Internet-user-penetration-in-Saudi-Arabia-2017-to-2023-Source-Statista_fig3_359659732
• https://gs.statcounter.com/search-engine-host-market-share/all/saudi-arabia/2023 
• https://gs.statcounter.com/search-engine-market-share/all/saudi-arabia/2023. 
• https://www.ceicdata.com/en/saudi-arabia/internet-usage-search-engine-market-share/internet-usage-search-engine-market-share-all-platforms-sogou